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Since each Society is running a Center it will be faced with an increased production and, therefore increased stocks, the scheme envisages one time assistance for special marketing efforts. The first component is assistance amounting to Rs 0.45 lakhs per Centre to enable them participate in one exhibition at the district or state level. The second component is a special MDA. This MDA will be limited to Rs2.80 lakhs per Center subject to the condition that this amount is not less than 15% of cash credit limit or 8% of turnover whichever is higher. This amount can be spent for rebate, local sales including purchase of bicycles & engagement of educated local youths for retail sales, advertisement & publicity and purchase of new designs. The third component of Marketing Package is setting up of Rural Sales Centers for which a sum of RS.2 lakhs is provided. Of this amount Rs. 1 lakh would be a grant from Govt. of India and the balance would be a loan.
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